Skip to Store Area:

Genoa City, WI
Freshwater, Ice

Bookmark and Share

HOST:  Joe Bucher is one of the most highly regarded multispecies fishing authorities in the outdoor business trade. He has been an on-camera talent for 22 years.  While his specialty is arguably muskies, Joe is equally adept at catching bass and other gamefish.

HALL OF FAMER: Joe Bucher was inducted into the National Freshwater Fishing Hall of Fame as a Legendary Angler in 2000. He currently holds five (5) line class world records for various species of freshwater gamefish. He is considered by many of his peers to be one of the top multi-species anglers in the country.

EDUCATOR: Joe Bucher is one of the most highly sought after seminar speakers for big gamefish in the country today and has been for over three decades. His sport show seminars regularly draw crowds that number in the hundreds.  His TV show also features an educational format.

DESIGNER: Joe Bucher has pioneered some of the top-selling lure design concepts in the industry today including such products as: the DepthRaider, ShallowRaider, TopRaider, Buchertail, and Slopmaster spinnerbaits.


"Fishing with Joe Bucher" has won multiple video production award for excellence in videography, editing and on-camera talent.

AUTHOR: Joe Bucher has written several books on fishing including "Crankbait Secrets", "Bucktail Fishing For Muskies" and "Hunting For Trophy Muskies and Big Pike".  He is also founder and Editor Emeritus of "Musky Hunter" magazine.  Freelance articles by Joe Bucher on both fishing and hunting can also be seen regularly in the pages of regional magazines such as "Wisconsin Outdoor News", "Badger Sportsman" and "Muskies, Inc."