Skip to Store Area:

New Products


Ice Products

Open-Water Products
3 Item(s) per page
Grid  List  Sort by: Name| Model| Price
FRABILL SOFTBAG
Model: #446500
$39.99

Shipping to United States Only – All prices listed in US dollars.

As the leading innovator in ice fishing, Frabill has designed every inch of the Softbag with cold weather in mind. On the outside, the bag has a waterproof and impact-resistant base and a mesh pocket on the back for quick storage. Inside the bag includes one 3650 and three 3601 Plano ProLatchTM StowAway® utility boxes as well as a key clip holder and elastic band organizer. Learn More
AQUA-LIFE COOLER CONVERSION KIT
Model: #1437
$34.99

Shipping to United States Only – All prices listed in US dollars.


The Aqua-Life Cooler Conversion Kit is an advanced aeration system that when paired with a large cooler can update the most antiquated watercraft. It comes with installation hardware, air hose and uber-quiet aerator pump, secured in a watertight 5.5” X 3.5” X 1.5-inch housing.

Learn More
STRAIGHT LINE 261 REEL
Model: #6707
$34.99

Shipping to United States Only – All prices listed in US dollars.

The 261 Straight Line Reel has an ultra-smooth drag system and even faster 2.6-to-1 retrieve for large fish lurking deep below the frozen surface. The 261 has a super-strong composite body that makes it light- in-weight and warmer to the touch than those constructed of alloy. It also features an elongated stem and oversized ambidextrous handle that make reeling, even with gloves, a breeze. Learn More
3 Item(s) per page
Grid  List  Sort by: Name| Model| Price