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Plano, IL (November 25, 2013) – So what’s the no-brainer this winter? Try Frabill hitting bait shop shelves with ice fishing specific tackle storage. When Plano, the masters of tackle storage solutions, took on the trusted leader in ice fishing gear, within mere weeks plans were hatched for the Frabill Softbag.

It’s one thing to carefully choose the most qualified tackle bag and repurpose it for ice fishing – anglers have been doing that since day one. It’s quite another to develop an ice fishing tackle bag from scratch, each feature added from a cold weather perspective; each compartment intuitively located for housing hardwater fishing tackle and tools.

For openers, the Frabill Softbag is built into a molded impact-resistant, waterproof base. Immediately you know deep-thinking went into its creation. The design team considered the harsh environment ice fishing equipment is subjected to. The impact-resistant base affords the durability for on-the-ice travel, while the waterproof base denies slush that can quickly transmogrify into ice.

The Frabill Softbag’s durable exterior fabric is adorned with four premium Speed Zip pockets. These Plano-exclusive zippered pockets are both spacious and easily opened and closed. Outer amenities continue with a large mesh pocket on the back – perfect for quick stashing of gloves, tools, and more – and tough elastic tie-down straps for hugging tight on an ATV or snowmobile.

Candy coated on the inside, the Frabill Softbag includes one 3650 and three 3601 Plano ProLatch™ StowAway® utility boxes. This array of essential Plano boxes accommodate a winter’s worth of ice fishing tackle. Inside, you’ll also find a key clip holder and elastic band organizer. 

Frabill ice juggernaut Joe Balog speaks to finally having a specialized softbag for his winter pursuits. “My boat is super-organized with Plano tackle boxes and bags for every species and situation imaginable. Whether it’s spinnerbaits, crankbaits or jigs, I’m completely customized. Now Plano has issued that same ingenuity in  a system dedicated to the unique demands of ice fishing. This is awesome.” 

Nothing could be more natural than the tackle storage king of the mountain collaborating with the grand master of ice fishing gear. So naturally, you can expect the new Frabill Softbag to be the best on the ice, no questions asked. 

MEDIA CONTACTS:

Ben Rand 

Plano Molding Company

brand@planomolding.com

630.552.9518

 

Noel Vick

Traditions Media, LLC

noel@traditionsmedia.com

612.708.7339

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Posted in Press Room By The Armory


2013-14 FRABILL PRO-STAFF GEAR GUIDE

October 21, 2013 1:21:39 PM CDT

At this time of year, we are chomping at the bit as much as you are to feel the bite of a cold morning against our faces. It’s time to start reminding those that swim beneath the frozen canopy that they are not as safe as nature makes them think. Hard-water gear prep is under way and many anglers are squeezing in their last few open water outings, which are also serving as ice scouting missions.

On a constant mission to equip you for this annual element of your outdoor heritage, we have produced a Pro-Staff Gear Guide to showcase what Frabill has launched for the 2013-14 ice season, and it appears in In-Fisherman Magazine.

From the so-simple-it’s-brilliant Side-Entry Ice Shelters to award-winning outerwear systems, Straight-line Rod and Reel combos and efficiency-maximizing tip-up technology, the new products in this guide will keep you on top of the ice-fishing game. Along with the gear, there are also fishing and safety tips from our Pro Staffers in the guide that will undoubtedly round off your ice fishing arsenal.

Click Here to Download the 2013-14 FRABILL PRO-STAFF GEAR GUIDE

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Posted in Press Room By The Armory


INDUSTRY NEWS: Plano and Synergy Merger

October 14, 2013 4:01:44 PM CDT

PLANO MOLDING COMPANY AND SYNERGY OUTDOORS TO FORM LEADING OUTDOOR SPORTS PLATFORM THROUGH STRATEGIC MERGER

PLANO SYNERGY HOLDINGS WILL BE THE MARKET LEADER ACROSS MULTIPLE HUNTING AND FISHING PRODUCT CATEGORIES

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Posted in Press Room By The Armory


Peanut Butter and Jelly

June 21, 2012 9:15:49 AM CDT

PLANO AND FRABILL JOIN FORCES

PLANO, Ill. (June 18, 2012) -

Plano Molding Co. and Frabill Inc. have announced that they are joining forces, uniting two iconic fishing tackle brands that have been serving anglers and outdoor enthusiasts for more than 70 years. The transaction, whereby Plano will acquire Frabill, brings together under one roof the worldwide leader in fishing tackle storage systems and the North American leader in live bait storage, landing nets and portable ice fishing shelters and related accessories.

"The Frabill product line has achieved significant brand equity in the 29 years of ownership by the Marble family. To accomplish the future growth objectives of the company, we sought a partner that could provide the necessary resources while maintaining the core values of service and quality our customers have come to expect," said Jeff Marble, CEO of Frabill. "Plano's excellent reputation with both fishermen and our retail partners made the decision an easy one. We are extremely excited to become part of Plano and we look forward to what we can achieve together in the years to come."

"Frabill and Plano are a perfect fit - like peanut butter and jelly," said Tom Hurt, Plano president and CEO. "We serve the same customers and our products sit next to each other on the store shelf. More importantly, our companies share common core values, which include world-class customer service and an uncompromising dedication to product quality. Together, we will continue to drive excitement and excellence into our categories by introducing innovative products for many years to come.

"A combination with Frabill advances our long-term strategy of broadening Plano's focus on fishing and hunting storage products with complementary brands and product categories," Hurt added.

Frabill's shareholders were advised by Joe Froehlich of Corporate Financial Advisers and William Soderstrom of Fox, O'Neill & Shannon. Michael Lusk of McGuireWoods LLP acted as legal counsel to Plano.

About Frabill

Frabill was established in 1938 and is celebrating 73 years of providing the most trusted gear in the fishing industry. Frabill's fresh and saltwater products include a wide selection of landing nets, portable aeration systems, bait containers, bait care, bait traps and seines, apparel and other fishing accessories. Frabill's ice fishing product mix consists of portable ice fishing shelters, ice fishing rods and combos, tip-ups, bait containers, portable aeration, apparel and other ice fishing accessories.

For more information on Frabill, visit www.frabill.com or www.facebook.com/frabill.

About Plano

Founded in 1932, Plano Molding Co. manufactures and sells organizational products for fishing and hunting enthusiasts as well as a variety of consumer applications. Plano is the leading fishing tackle box and tackle storage system brand worldwide. Plano is also a leading supplier of retail gun and archery cases and other fall sports products. Other products in the Plano family include Plano toolboxes, Tenzing hunting packs, Golf Guard golf club cases, Creative Options craft storage cases and Caboodles cosmetic cases.

For more information on Plano, visit www.planomolding.com or www.facebook.com/PlanoOutdoors.

Posted in Press Room By Frabill Administration


Al Lindner Picks Conservation

March 16, 2012 8:43:01 AM CDT

THE VENERABLE AL LINDNER ON NETS

Pro picks and favorites...

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Posted in Press Room Fresh Water - Nets By Frabill Administration


Mark Rogers Raves

March 9, 2012 3:23:20 PM CST

MARK ROGERS WITH OKUMA - NOT ALL WET

A rave review from a man in the know.

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Posted in Press Room Apparel By Frabill Administration


Crawler Can

January 11, 2012 10:25:34 AM CST

A WHOLE OTHER CAN OF WORMS

Frabill’s cool and compact Crawler Can makes bait smile and chill out.

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Posted in Press Room Fresh Water - Bait care By Frabill Administration


Frabill Ice Chisels

December 14, 2011 4:08:38 PM CST

THIS CHISEL BLOWS CHUNKS

Frabill’s new heavy-duty ice chisels will ease an angler’s anxieties about taking a dip.

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Posted in Press Room Ice Fishing - Accessories By Frabill Administration


Stick Tip-ups

December 9, 2011 9:26:37 AM CST

STILL GOING AFTER ALL THESE YEARS

Retro Stick Tip-Ups come back into play as their timeless performance is rediscovered.

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Posted in Press Room Ice Fishing - Tip-ups By Frabill Administration


Frabill Suit

December 7, 2011 1:41:44 PM CST

NO SHADES OF GREY - SIMPLY THE BEST BANG FOR THE BUCK

Frabill expands winterwear collection, introducing the price conscious Frabill Suit.

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Posted in Press Room Apparel Ice Fishing By Frabill, Inc.


Tightlining

December 2, 2011 5:03:32 PM CST

A SUPER SECRET PANFISH TACTIC... NO MORE

Technique driven Straight Line Combos bring a revolutionary ice trick to the masses.

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Posted in Press Room Ice Fishing - Rods & Combos By Frabill, Inc.


MAX Matters

December 2, 2011 4:52:14 PM CST

MAX MATTERS WHEN IT APPLIES TO NEW SHELTERS

Frabill’s new Trekker MAX and Commando MAX set new benchmarks in ice shelter functionality.

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Posted in Press Room Ice Fishing - Shelters By Frabill, Inc.


Dawg and Spider Show

November 28, 2011 4:34:41 PM CST

DAWG AND SPIDER SHOW CHANGES THE "SET-AND-FORGET" ATTITUDE

Frabill’s Dawg Bone and Ice Spider tip-ups make moving about a pleasurable experience.

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Posted in Press Room Ice Fishing - Tip-ups By Frabill, Inc.


Ice Safety

November 20, 2011 4:48:53 PM CST

SOMEONE WENT THROUGH THE ICE! (GET YOUR ATTENTION?)

New ice safety gear being added to Frabill’s ICE CENTER is a natural fit and worth every penny.

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Posted in Press Room By Frabill, Inc.


FXE Frabill Extreme Elements

November 18, 2011 9:58:38 AM CST

LIKE THE 10TH PLANET, WE’VE CHAMPIONED A DIMENSION BEYOND THE KNOWN

Frabill Extreme Elements travels beyond the final frontier in premium fishing apparel.

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Posted in Press Room By Frabill, Inc.


Econo-Aeration

November 9, 2011 3:21:49 PM CST

NEW LIFE SAVING DEVICE PRICED LIKE TWO HAPPY MEALS.

Get out the checkbook to buy premium minnows, add ten bucks to insure their health & welfare.

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Bro Series Reel

November 2, 2011 9:28:45 AM CDT

ENGINEERED FOR ICE FISHING, THIS REEL IS ‘REAL’

Frabill’s Bro Series Reel advances the cause for ice fishing specific gear.

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Posted in Press Room By Frabill, Inc.


Great Lakes Tip-up

October 9, 2011 10:08:54 AM CDT

BUILT TO STAND TALL IN EXTREME ICE FISHING EXPEDITIONS

Frabill’s Great Lakes Premium Wood Tip-Up can take a whippin’ and keep on spinnin’.

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Posted in Press Room Ice Fishing - Tip-ups By Frabill Administration


R2-TEC Insulated Shelters

September 6, 2011 3:27:53 PM CDT

COLD SUCKS. WARMTH IS GOOD.

Frabill’s R2-TEC insulated shelters continue to warm the wise while others freeze their (blanks) off.

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Posted in Press Room Ice Fishing - Shelters By Frabill, Inc.


All Purpose Task Glove

August 23, 2011 11:41:15 AM CDT

IF ICE FISHING IS A CHORE, FRABILL IS UP TO THE ‘TASK’.

Premium Frabill All Purpose Task Glove fits like a batting glove and feels like hand-warming pockets.

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Posted in Press Room Apparel Ice Fishing By Frabill


Shelter Light and Light Bar

July 10, 2011 10:45:22 AM CDT

FROM BRIGHT MINDS COME BRIGHT IDEAS…AND REAL BRIGHTNESS.

Frabill’s innovative Shelter Light and Shelter Light Bar solve ice-angler-kind’s principal problem.

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Hiber-Net Paddle

July 7, 2011 11:23:14 AM CDT

WHEN BEING UP A CREEK ISN’T SUCH A BAD THING.

Ingenious accessory transforms Frabill’s Hiber-Net into a fully-functional boat paddle.

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THEY WERE DESCRIBED AS A "FIRED UP FAMILY OF FIVE."

The year was 1938. The Matras - Frank, Bill, Earl, Michael and Ed – got into the business of buying and selling closeout and distressed merchandise.

And if you combine parts of their first names - Frank and Bill specifically - you come up with Frabill. This marked the beginning of a 70-year legacy in the fishing industry.

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Posted in Press Room By Frabill